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July 2017

Maddison Multimedia Web Design and Digital Advertising Blog ~ Musings and Observations

Brilliant advert by Lidl

Supermarket chain Lidl have responded to Morrisons' attempt to eat into their market share by trying to price match the low-cost supermarket with this print advert. If you're like me, your first reaction is to think the type is a bit small, until you realise on further examination that's part of the pure beauty of it. It's often the case that design elements that jar are often more appealing to the eye than cohesive design and Lidl have used this to great effect by using both the pull of that unease you feel when you see it, to emphasise how having to physically go through that process in order for them to price match. See it in all its glory here...

Today is national freelancers day everyone!

Why not hug a freelancer? Link

Arthur C Clarke predicting the internet in 1974

In 1974 Arthur C Clarke told an ABC reporter that every home would have a computer and that it would talk to other computers and allow you to access things like your bank statements and theatre reservations. Watch it in amazement here.

Advertising revenues down during London 2012 Olympics

Unsurprisingly, advertising revenues in print and TV during the Olympics this summer. It is reported TV ad spend fell by as much as £200m as advertisers flocked to advertise in and around London, outdoor spaces being the main beneficiary.

This was also a product of the large TV audiences the BBC's coverage of the games was getting, and the Beeb being advertisement free.

Psychic advertising. Adverts that can predict your future

An extremely clever use of joined up advertising, using product placement, search technologies, dynamic digital ad content and use of IP adresses. Kind of spoils the trick when you know how it's done doesn't it?? Click here to take a look at it.

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